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Friday 14th November, 2003 Here is a technique to write email subject lines with content code information.

Abstract

A special, Elucidated Normal Email [ENE] code is recommended and defined for email subject lines in high volume, commercial mailboxes to save readers' time. It consists of a primary, core name; a secondary, numerical code; and a tertiary, suffix code.

Article

One of the problems with email safe lists is the large amounts of emails that are generated and the problem of sorting through these can be very time consuming to say the least. If emailers used a simple technique when writing their subject lines then the addressees would be better able to quickly decide which ones are of interest and which to reject. This technique could be very useful wherever large volumes of emails are encountered, such as FFA users' mailboxes and web site support departments. Indeed, these support departments often resort to an enforced categorization of requests from their customers due to UCE etc. blocking their regular mail servers. They dictate their customers must use an HTML form or lose their mailings with the rest of the UCE that is rejected each day.

How then should we go about labelling our mailings? Subject lines vary but are usually about 60 characters long. In this space you need to convey as much information as possible or come up with a fancy, catchy slogan or phrase which will entice the reader to open the mail. This article does not deal with the creation of catchy advertising slogans but an ENE code can easily be placed after a slogan and it is perhaps here where the code will work best. Readers often struggle to guess what is inside an email with a slogan and the only answer is to open it and find out. With a slow connection in a busy, commercial mailbox this can be very wasteful and frustrating. With this new code added to the end of each subject line the reader can get a good idea of the content from just the subject line and and thus save much time opening unwanted emails.

If you are not using slogans then this author recommends a simple wording which should be reasonably understandable to most people and consists of using just the 'core' of the web site name or service which is the subject of the email or part email (see list A below).

List A to indicate the derivation of primary, core names

smallSafe.com/.biz/.tv etc becomes just smallSafe
NigelBarksfield.com/.biz/.tv etc becomes just NigelBarksfield
Fredbloggs.com/.biz/.tv etc becomes just Fredbloggs
BigSafe.com/.biz/.tv etc becomes just BigSafe
bigGmall.com/.biz/.tv etc becomes just bigGmall
dfg.com and adserv.co.uk become just dfg,adserv

The author recommends the following technique to produce a useful subject line.
Use a text editor or email client which allows you to use square brackets. First, choose your primary core name or write your slogan (see List A above). Then choose the correct, secondary, numerical code for your email (see List B below). Finally, choose the tertiary, suffix code from (see List C below).

Then the actual ENE code is produced thus: after the slogan or primary, core name open square brackets; then a capital E followed by an optional capital N and E; then the number of the secondary code which indicates the type of content in the email e.g. 2, 5, 3 (see List B below); then a tertiary, suffix code e.g. a,i,j (see List C below) which indicates further the purpose of the email; then finally close the square brackets. The completed code should be placed at the right hand end of the subject window after the slogan or primary, core name of the website or service etc. This full code, then, is what I call ENE code (short for Elucidated Normal Email), and should be derived and used as outlined above. N.B. Subject lines should be pre-written with the correct ENE code and then copied and pasted at sending time into the subject line window of email clients or safe lists' 'send email' pages.

List B to indicate the derivation of secondary, numerical codes

Internet advertising or related content e.g. safe lists, traffic exchanges etc
Finance or related content e.g. multi-level marketing, randomizers etc
Health or related content e.g. weight loss, anti-aging, health foods, medicines etc
Shopping or related content e.g. malls, sales, special offers etc
Other types of content e.g. unknown websites, list builders, affiliate programs, energy systems, geological, sport etc
Combinations of the above

The tertiary, suffix code is placed after the secondary, numerical code to further elucidate to the reader what the purpose of the mail is about (see List C below).

List C to indicate the derivation of tertiary, suffix codes

a=advertisement for anyone, with general and/or rhetorical questions which don't require an answer
j=join request
v=visit request
i=specific information for a known person e.g. a member
q=specific question for a known person which requires an answer e.g. a member
u=specific question for an unknown person which requires an answer

N.B. Extra suffix codes can be added here as desired and readers should check this site to find out what they are.

Multiple subjects are supported separated, ideally, by a space or comma.
E.g. bigGmall [E1j], BigSafe [E2i], Fredbloggs [E4v]

Re: is supported.
E.g. Re: Fredbloggs [E1v]

Combinations of suffix codes are supported.
E.g. [ENE2aj]

Table A to show the derivation of ENE codes

Web site Primary core name Secondary numerical code Tertiary suffix code ENE code Email message

nigelbarksfield.co.uk nigelbarksfield 5 j [ENE5j] Hi, Please join my dating service.

smallSafe.com smallSafe 1 iv [ENE1iv] Mr Smith, Please login at smallSafe.

Fredbloggs.biz Fredbloggs 4 v [ENE4v] Hi, Please visit our mall.
bigGmall.tv bigGmall 4 q [ENE4q] Mr Brown, Do you want these shipped airmail?
dfg.com and adserv.co.uk dfg,adserv 6 va [ENE6va] Hi, dfg.tv for your video email - please check us out.
adserv.net for your complete advert solution.
Large.com Large 3 u [ENE3u] Hi, Have you received our latest hair restoration brochure? Please reply.
TheBest.info TheBest 5 i [ENE5i] Mr White, Here is your new, green, referral code.

Below is an example email with ENE code of: nigelbarksfield [ENE5u]

This was derived using the method outlined here.

Hi, (the email is not for a specific person so the tertiary code is a or u)

I saw your ad in the MLM ezine and I thought you might be interested in exchanging links (the reason for the email is to request a link exchange so the tertiary code is u). I have an English language correspondence course (the web site is concerned with education so the secondary code is 5) page at

http://www.nigelbarksfield.co.uk/esl.html (the core name is in bold)

It offers courses on and offline especially designed to meet the needs of each student and costs US 53 dollars but for this price you get a lifetime of support after the course is finished. You get a pronunciation tape and a certificate too.

Thanks for your time. If I can help any more please don't hesitate to ask.

Peace from Nigel Barksfield BSc MSc DIC TESL
CEO NigelBarksfield.co.uk

Please feel free to contact the

Webmaster

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Web site	Primary core name	Secondary numerical code	Tertiary suffix code	ENE code	Email message
nigelbarksfield.co.uk	nigelbarksfield	5	j	[ENE5j]	Hi, Please join my dating service.
smallSafe.com	smallSafe	1	iv	[ENE1iv]	Mr Smith, Please login at smallSafe.
Fredbloggs.biz	Fredbloggs	4	v	[ENE4v]	Hi, Please visit our mall.
bigGmall.tv	bigGmall	4	q	[ENE4q]	Mr Brown, Do you want these shipped airmail?
dfg.com and adserv.co.uk	dfg,adserv	6	va	[ENE6va]	Hi, dfg.tv for your video email - please check us out. adserv.net for your complete advert solution.
Large.com	Large	3	u	[ENE3u]	Hi, Have you received our latest hair restoration brochure? Please reply.
TheBest.info	TheBest	5	i	[ENE5i]	Mr White, Here is your new, green, referral code.